Website design & development

Websites that load fast,
rank well and convert.

We design and build bespoke websites, e-commerce stores and web apps for ambitious teams. Strategy, UX, branding, code, SEO and accessibility, under one roof, from a UK studio.

Next.js · WordPress · Shopify · Webflow
WCAG 2.2 AA accessible
Core Web Vitals tuned
Trusted by 200+ hosts, retailers, trade businesses and SaaS teams
◇ MCM SoilsLowry Estates◯ WoodvaleAvon · Ruby△ Harbour HostsKingfisher Co.◈ NorthStarbramley & ivy◇ MCM SoilsLowry Estates◯ WoodvaleAvon · Ruby△ Harbour HostsKingfisher Co.◈ NorthStarbramley & ivy
What we offer

End-to-end web design & development services.

From the first sketch to the last analytics event, strategy, design, code, SEO, accessibility, integrations and ongoing growth, all in one place.

Bespoke website design

Strategy, brand-aligned UI and conversion-led layouts. Wireframes and clickable Figma prototypes before a line of code.

Custom web development

Production-grade Next.js, React and TypeScript builds. Edge-rendered, type-safe, tested, yours to own and extend.

E-commerce stores

Shopify, WooCommerce and headless commerce on Next.js. Catalogue, checkout, payments, tax, wired up and conversion-tuned.

Headless & CMS

WordPress, Sanity, Contentful or Payload, pick the editing experience your team actually wants. We wire it to a fast frontend.

Landing pages & microsites

Campaign and product launch pages built in days, not weeks. A/B-ready, instrumented, and tuned for paid traffic.

Web app interfaces

Dashboards, portals, booking flows and SaaS UIs. Design system, component library and accessibility built in from day one.

SEO & Core Web Vitals

Technical SEO, schema markup, sitemap, robots and performance budgets. We ship sites that pass Core Web Vitals on real devices.

Accessibility (WCAG 2.2)

Keyboard-friendly, screen-reader tested, AA-compliant by default. Axe and Lighthouse audits with every release.

Analytics & CRO

GA4, server-side tagging, consent mode, heatmaps and funnels, set up properly. Then we use the data to lift conversion.

Hosting, security & support

Vercel, AWS, or fully-managed. SSL, WAF, daily backups, uptime monitoring and a UK team you can call.

Migration & redesign

Moving off WordPress, Squarespace, Wix or a legacy CMS? We migrate content, preserve SEO equity and modernise the stack with zero downtime.

Integrations & automation

Stripe, HubSpot, Mailchimp, Intercom, Zapier, n8n, connect your site to the tools your business already runs on.

Tech & platforms

The right stack for the job.

We pick tools that match the team running the site, not whatever is trending. Here's the kit we reach for most.

Frontend
Next.jsReactTypeScriptTailwindAstroVue / Nuxt
CMS
WordPressSanityContentfulPayloadStrapiPrismic
E-commerce
ShopifyShopify HydrogenWooCommerceMedusaStripe
No-code
WebflowFramerSquarespaceWix StudioBubbleCarrdSoftrWordPress.comDuda
Backend & hosting
Node.jsPythonPostgreSQLSupabaseVercelCloudflareAWSGitHub ActionsSentry
How we work

From kick-off to launch in weeks, not months.

Step01

Discover

  • Workshops & stakeholder interviews
  • Goals, audiences & SEO audit
  • Sitemap, scope & timeline sign-off
Step02

Design

  • UX wireframes & content blocks
  • High-fidelity Figma prototype
  • Brand-aligned design system
Step03

Build

  • Component-driven Next.js dev
  • Weekly demos on a staging URL
  • Type-safe, peer-reviewed code
Step04

Launch

  • Performance & WCAG 2.2 QA
  • Schema, redirects & SEO checks
  • Analytics, consent & monitoring
Step05

Grow

  • A/B tests & conversion lifts
  • Content & technical SEO
  • Roadmap & quarterly reviews
Every project includes

Done properly, the first time.

Why HAPA Cloud

Strategy, design and code, same team, same building.

01
Performance is a feature

We treat Core Web Vitals as a release-blocker, not an afterthought. Every site ships with image, font and JavaScript budgets enforced in CI.

02
SEO baked in from day one

Schema, sitemaps, canonicals, OpenGraph, redirects and a clean URL structure are part of build, not a bolt-on. Your Lighthouse SEO score starts at 100.

03
Accessible by default

WCAG 2.2 AA, keyboard-friendly flows, screen-reader testing and reduced-motion support, because the law (and your users) require it.

04
You own everything

Code, designs, accounts, analytics, all yours, on day one. No proprietary builders you can't leave, no vendor lock-in, no surprises.

Industries we serve

Built for any kind of business.

We've shipped sites for hosts, plumbers, manufacturers, SaaS founders, retailers, charities and consultancies. The shape changes, the discipline doesn't.

Property & Real EstateHospitality & Short-stayTrades & Field ServiceProfessional ServicesE-commerce & RetailHealthcare & WellbeingManufacturingSaaS & StartupsConstructionEducationNon-profitHospitality
0+
Sites shipped
0%
Pass Core Web Vitals
0%
Avg. conversion lift
0wks
Typical build time
Frequently asked questions

Answers, before you ask.

How long does a typical website take to design and build?

A focused marketing site is usually 4 to 6 weeks from kick-off to launch. Larger e-commerce or web-app builds run 8 to 12 weeks. We share a precise timeline after the discovery workshop and demo working software every week so there are no surprises.

How much does a custom website cost?

Every project is scoped and quoted individually. Cost depends on the number of pages, integrations, content volume, e-commerce or app features and the level of design and SEO work involved. After a short discovery call we send a fixed, itemised quote covering design, build, SEO, accessibility and training, no hourly billing surprises.

Will my website be SEO-friendly out of the box?

Yes. Every site ships with semantic HTML, fast Core Web Vitals (LCP, INP, CLS), JSON-LD schema, an XML sitemap, robots.txt, canonical URLs, OpenGraph metadata, image optimisation and a clean URL structure. For redesigns we also produce a 301 map to preserve existing rankings.

Do you build with WordPress, or only custom code?

Both. We choose the stack that fits the team that will run it. WordPress, Shopify, Webflow and Sanity are all great when the editing experience is the priority. For performance-critical or app-like sites we build headless on Next.js with the CMS of your choice.

Is the website mobile-responsive and accessible?

Always. We design mobile-first, test on real devices, and meet WCAG 2.2 AA, keyboard navigation, screen-reader labels, sufficient contrast, focus states and reduced-motion support. Every release goes through an Axe and Lighthouse audit.

Do you handle hosting, domains and ongoing maintenance?

Yes. We deploy to Vercel, Cloudflare or AWS depending on the workload, manage DNS and SSL, and offer monthly care plans covering security patches, backups, uptime monitoring, content edits and conversion experiments.

Can you redesign or migrate my existing website?

Absolutely. We migrate from WordPress, Squarespace, Wix, Shopify and bespoke CMSs regularly. We preserve URLs, redirect what changes, carry over content and analytics history, and benchmark Core Web Vitals before and after so the SEO impact is measurable.

Do I own the website, code and designs?

Yes, fully. On launch we hand over the Git repository, Figma files, CMS admin and any third-party accounts. No vendor lock-in, no proprietary builders you can't leave.

What integrations do you support?

Stripe, HubSpot, Salesforce, Mailchimp, Klaviyo, Intercom, Calendly, Zapier, n8n, Google Workspace, Slack and most modern APIs. If it has a webhook or REST endpoint, we can wire it up.

Where is your team based?

London, UK. We work with clients across the UK, EU and North America and run discovery and weekly demos remotely or in person depending on what suits you.

More from HAPA Cloud

One studio. Whole-business outcomes.

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The all-in-one OS for short-stay rental businesses.

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Field service & job management for trade teams.

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AI agents & automation

Custom AI teammates trained on your data and workflow.

The people who made it happen.

★★★★★
Hapa is awesome. I like it more and more each day because it makes my life a lot easier. Our direct bookings are up 40% since switching.
JCJohn CarterCFO · Harbour Hosts
★★★★★
We picked Simplicity after deep research. We get 140 field calls a day and their system makes sure all of it is streamlined, nothing slips.
MRMaddison RaeburnCOO · Avon Ruby
★★★★★
I have gotten at least 50 times the value from HAPA Cloud. The AI concierge alone saves us 20 hours a week on guest replies.
MSMeghan SørensenFounder · Woodvale Stays
★★★★★
The channel manager paid for itself in a month. Rates and availability stay in step across every OTA, so double bookings simply stopped happening.
PRPriya RamanRevenue Lead · Lowry Estates
★★★★★
Onboarding was the smoothest we have had with any supplier. The team mapped our workflow first, then shaped the system around how we already work.
CFCallum FraserOperations Director · Braemar Energy
★★★★★
Owner statements used to take three days every month. They are now generated automatically and our owners can see performance whenever they like.
HWHelen WalshFinance Lead · Kingfisher Co.

Let's build a website that earns its keep.

Send a brief, a deadline or just a problem to solve. We'll come back within one working day with a clear next step.

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